In suburban Nebraska, a group of partying high school teens jokingly dare their friend Charlie (guest star Marnette Patterson) to look into the mirror and repeat ‘Bloody Mary, Bloody Mary, Bloody Mary,” not knowing this will unleash a series of mysterious murders. Sam (Jared Padalecki) and Dean (Jensen Ackles) realize that Bloody Mary has the power to travel through all reflective surfaces when she is hunting a victim. Worried that teens are accidentally summoning Bloody Mary, Sam and Dean race to destroy the violent spirit before she can kill again.
The episode was written by Ron Milbauer and Terri Hughes Burton from a story by Eric Kripke, and directed by Peter Ellis.
Ah, time-honored slumber-party rituals: Truth or dare and scaring the crap out of each other. Lily Shoemaker is dared to summon Bloody Mary – a ghastly woman from beyond the grave who, when you chant her name three times to a mirror, appears and takes eyes out. She does, and emerges unscathed. But her dad isn’t so lucky – a scary figure appears in the mirror, and the veins around his eyes start throbbing. His older daughter Donna finds him in a pool of blood, his eyes liquefied.
The guys crash the wake, where Lily claims it’s her fault – she summoned Bloody Mary! The guys reassure her, then go investigate the house. They’re confused – kids play Bloody Mary all the time, and no one dies. Maybe the legend started here in Toledo? They’re interrupted by Donna’s friend Charlie. She demands to know what they’re doing, and they confess they’re trying find out what’s going on. They try to find out if a Mary died violently here, but the library is no help.
The second victim
Charlie is freaked out. She confesses as much to her friend Jill, who mocks her by saying Bloody Mary into the mirror, then screaming. Just joking! Um, not so much – her eyes start bleeding, and her mirror image accuses her of killing a boy. Jill dies horribly. Charlie helps sneak the guys into her bedroom the next day. They run a black light over the scene and find a name written behind the mirror – the name of a boy who was killed in a hit-and-run accident. Charlie figures out Jill did it. They check Donna’s house and find another name behind the mirror – Linda Shoemaker, Donna’s mother, who died of an accidental drug overdose. Maybe her father killed her?
Dean does a nationwide search for any Mary who died violently in front of a mirror. They find a murder victim from Indiana whose eyes were cut out. There was writing on the mirror, which the detective thinks was Mary’s attempt to identify her killer. The mirror was sold to a shop in Toledo. The guys figure the mirror absorbed part of Mary’s soul when she died, and now it’s the portal that brought her to town. Once she’s summoned, she seeks out those with guilty secrets and exacts revenge.
Donna can’t believe Charlie is taking the Bloody Mary thing seriously. To prove her wrong, she chants the name in the bathroom window. Bloody Mary starts stalking Charlie. The guys rescue her and take her to a room with all the reflective surfaces covered. She confesses she once had a boyfriend who threatened to kill himself if she left him. She did, and he followed through. Charlie think she’s responsible for his death, and apparently Bloody Mary agrees.
The guys decide to lure Bloody Mary to her original mirror and destroy it. Sam offers himself as bait –he claims he’s got a secret he hasn’t told Dean. They break into the antique shop holding the mirror (and dozens more), and Sam chants the name. Dean is drawn outside to deal with the cops, where he bluffs that he’s the shop owner’s son. While he’s dealing with that, Sam’s eyes start bleeding and his mirror image starts talking to him – he’s responsible for Jessica’s death! The nightmares that have been haunting him, the dreams he has of Jessica’s ugly demise – he was having those days before she died! He could have warned her, but he was so desperate to be normal that he didn’t! Sam starts smashing mirrors, but it’s not looking good. Dean dispatches the cops and comes back in to smash Bloody Mary’s mirror. This, unfortunately, sets her free. She advances on both of the guys when Dean turns a mirror to her. Bloody Mary’s mirror image accuses her of killing all those people and she dissolves into a pool of blood.
The guys reassure Charlie that she’s safe. Sam tells her that her boyfriend’s death wasn’t her fault – she needs to forgive herself. Dean snarks he should follow his own advice. Sam refuses to share his secret with Dean. When they drive away, Sam sees dead Jessica standing on the corner, looking forlorn. Sam says nothing.
as Jessica Moore
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as Lily Schoemaker
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as Bloody Mary/Mary Worthington
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William B. Taylor
Official Episode Stills:
Episode Screen Caps:
“Laugh, I Nearly Died” by The Rolling Stones
“Rock of Ages” by Def Leppard
“Sugar, We’re Going Down” by Fall Out Boy
Officer: Hold it!
Dean: Whoa, whoa, whoa, guys. False alarm. I tripped the system.
Officer: Who are you?
Dean: I’m the boss’s kid.
Officer: You’re Mr. Yamishiro’s kid?
Reflection: You never told her the truth—who you really were.But it’s more than that, isn’t it? Those nightmares you’ve been having of Jessica dying, screaming, burning—You had them for days before she died. Didn’t you!?! You were so desperate to ignore them, to believe they were just dreams. How could you ignore them like that? How could you leave her alone to die!?! You dreamt it would happen!!!
Dean: I don’t what?
Sam: You don’t know all about it. I haven’t told you everything.
Dean: What are you talking about?
Sam: Well it wouldn’t really be a secret if I told you, would it?
Dean: Well, who’s gonna summon her?
Sam: I will. She’ll come after me.
Dean: You know what, that’s it. This is about Jessica, isn’t it? You think that’s your dirty little secret that you killed her somehow? Sam, this has got to stop, man. I mean, the nightmares and calling her name out in the middle of the night—-it’s gonna kill you. Now listen to me-—It wasn’t your fault. If you wanna blame something, then blame the thing that killed her. Or hell, why don’t you take a swing at me? I mean I’m the one that dragged you away from her in the first place.
Sam: So we gotta search local newspapers, public records as far back as they go. See if we can find a Mary who fits the bill.
Dean: Well, that sounds annoying.
Sam: No, it won’t be so bad, as long as we, ahh… (looks at the computers which have signs on them saying “OUT OF ORDER“) … Huh. I take that back. This will be very annoying.
Sam: Might not be one of ours. It might be just some freak medical thing.
Dean: How many times in Dad’s long, varied career has it actually been a freak medical thing? And not some sign of an awful supernatural death?
Sam: Almost never.
Dean: So, what’d you dream about?
Sam: Lollipops and candycanes.
Dean: Yeah, sure.
Sam: Find anything?
Dean: Besides a whole new level of frustration? No.
Dean: A few local women, a Laura and a Catherine, committed suicide in front of a mirror. And a giant mirror fell on a guy named Dave. But, uh, no Mary.
Sam: Why’d you let me fall asleep?
Dean: Because I’m an awesome brother.
Sam: But the eyes. What would cause something like that?
Doctor: Capillaries comburst? Uh… I see a lot of bloodshot eyes with stroke victims.
Dean: Yeah, you ever see exploding eyeballs?
Doctor: Yeah, that’s a first for me.
Sam: Look, you’re my brother and I’d die for you. But there are some things I need to keep to myself.
Dean: Sammy! Sammy!
Sam: It’s Sam.
(discussing Jill’s murder)
Charlie: I’m insane, right?
Dean: No, you’re not insane.
Charlie: That makes me feel so much worse!
Dean: Hey, Sam?
Dean: This has gotta be like, what, 600 hundred years bad luck?
Dean: Dude, I earned that money.
Sam: You won it in a poker game!
When Sam and Dean are in the antique store they notice they have practically only mirrors, so Dean unfolds the copy he had made from the file of the retired policeman. When the shot zooms in on the picture it’s the same shot as before at the policeman’s house. You can even see the file and edges of other papers behind it and the picture moving as the policeman did.
When Sam and Dean enter the Shoemaker home, there is a woman holding a coffee who is talking to someone, but when the shot changes, she is talking to someone who wasn’t there is the previous shot.
At 41:02, the brothers watch as the girl walks back to her house. There is a visible reflection of the camera in the front car window.
In “Pilot,” Jessica was on the ceiling on fire in a completely different nightgown/nightie to the one she was wearing when Sam saw her ghost on the street.
While Sam is inside breaking all of the mirrors Dean is outside talking to the police. It seems impossible that the cops didn’t hear what was going on inside the shop, Sam wasn’t exactly being quiet.
This episode is set in Toledo, Ohio. This is the hometown of Eric Kripke and Adrianne Palicki (Jessica Lee Moore).
Many viewers were unhappy that the animation of Bloody Mary looked so much like the creepy girl in The Ring. A complaint letter was even written and published in TV Guide (October 31 – November 6, 2005).
Dean: Do I look like Paris Hilton?
Said as Sam pointed a videocam on his brother. This is in reference to Paris’ various videotaped sexual escapades with at least two ex-boyfriends. Also, Hilton and Jared Padalecki both starred in the 2005 feature film, House of Wax.
Some of the elements in this episode are very similar to the horror movie The Ring:
– the small oval mirror where a woman with long hair over her face can be seen
– Bloody Mary climbing out of the mirror on her hands and knees (in the movie, Samara climbs out of a television)
– jerky, stop-motion type movement when she moves
– Mary’s appearance is very similar to The Ring’s Samara, in that she has long dark hair that obscures her face and wears a long white dress.
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