According to the site Vulture and TV By The Numbers, Supernatural Season 8 had 22% of percentage growth regarding Adults 18-49 comparing to the previous season. Usually the opposite happens.
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If you asked most television viewers which television show’s Adults 18-49 ratings improved the most this television season, they’d probably guess sophomore sensation Scandal. Actually, when measured on the basis of percentage growth, that honor belongs to Supernatural, which grew 22 percent, as revealed in a fascinating chart on Vulture comparing the season-to-season ratings of all returning shows. For most series, it was bad news. Overall, 12 series, including Scandal, Parenthood and Grimm grew while more than 60 declined, with Touch falling the furthest (-64%).
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